- What is currently giving me problems?
- What is going to give me problems soon?
- What can make me stronger?
- What can open up new options?
- What looks fun?
My initial build plans usually are very simple and aim at reaching a particular end goal related to the direction I see my character heading at the time I make it. There are a set of desired skills, powers, feats, attributes and so on that I am aiming at acquiring. However, as the game proceeds and the story takes shape, becoming more nuanced, then my build plan starts to shift. I'll discover a need or desire for a certain trait I hadn't thought of before and will then start to apply resources toward building that capacity or trait beyond its basic level. The direction of my story will shift and my build plan will shift with it.
Currently, at 10th level, my feat list looks like this:
Intimidating Prowess, Signature Skill: Intimidate, Skill Focus: Intimidate, Gory Finish/Killing Flourish (almost the same feat), Penetrating Strike, Shatter Defenses, Improved Bull Rush, Bull Rush Strike, Greater Weapon Focus: No-Dachi, Bloody Assault.
The direction my character has taken has changed fairly drastically and it will likely continue to do so.